Não conhecido detalhes sobre Geotargeting

Não conhecido detalhes sobre Geotargeting

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Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.

So, advertisers, or specifically their Demand-Side Platforms, evaluate ad potential in real time and decide whether or not to place a bid and how much to bid.

But while summer may be a time of rest and relaxation for a lot of folks, for businesses it can be prime time — if you know how to seize the opportunity, that is. Dive into our […]

Set ad targeting to buy only high-value impressions shown to the right audience. Save money on second-price auctions and pay just $0.1 more than the second bid. Adjust, stop, or boost campaigns based on real-time performance reports. To sum up, companies that leverage RTB programmatic don't have to buy inventory in bulk. Rather than wasting money on untargeted or irrelevant traffic, they consider every impression before paying for it. What Technology to Use to Buy Traffic via RTB?

Cost-effective for advertisers: When advertisers save money, publishers benefit too. Brands that feel they’re choosing the more cost-effective solution will be more likely to put their trust in publishers more info using RTB, resulting in less unused ad inventory and increased ad revenue.  

Contacte a minha e sua equipa e descubra saiba como fazer usando de que este seu negócio alcance os efeitos de que procura.

1A user triggers an ad request while using an app. Information about the user, available ad format, and other key factors are passed on to advertisers.

While RTB is a powerful tool for streamlining ad purchasing, there are some potential drawbacks advertisers should be aware of:

On the publisher side, RTB can help increase revenue by opening inventory to more buyers simultaneously. Publishers can also gain valuable insights into who is buying their inventory, which can help them determine what to charge for premium impressions to maximize revenue.

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In addition, RTB takes much of the manual labor out of the online advertising process, allowing marketers to focus on other efforts.

Heading into a pivotal time of year — back-to-school — they used MNTN Performance TV to target their ideal audiences on CTV and drive website engagement, resulting in the growth of key conversion metrics.

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